E-commerce enterprise that is committed to increasing earnings for small-scale farmers
Fresh & Co. is a grocery e-commerce enterprise founded in Chile that is committed to increasing earnings for small-scale farmers. Fresh & Co. is able to pay the farmers in its network 90% more than what wholesale competitors are paying because of a simplified value chain, its focus on technology, and investments in the training of farmers.
Beyond employing local residents for roles in packaging, farm transportation, and last-mile delivery, Fresh & Co. improves the incomes of small-scale farmers by training them in value-add activities that increase the profitability of their products. For example, it has partnered with the “Instituto de Desarrollo Agropecuario 3” to improve and strengthen the production capacity of 30 farmers, and onboard them into the network as graduates and suppliers of Fresh & Co:
As part of the NESsT-IKEA portfolio, Fresh & Co. will build a heterogeneous group of farmers that can expand their production (from 1 to 20 acres), the crop variety (from single crop producers to multi-crop producers), and use of technology in production and distribution.