We’d already decided that we wanted INNEHÅLLSRIK to have a beachy theme with a blue colour and natural materials, but it wasn’t until we travelled to New Delhi, that the collection really came alive.
Village life in India can hold precious few opportunities for a consistent income, especially for women. That’s why we’ve partnered with two likeminded Indian social enterprises, Rangsutra and Industree, with the goal to empower women through craft. Working as an artisan at Rangsutra or Industree opens up a world of new possibilities for these women. It provides them with possibilities like having a bank account, being able to invest in their children’s – especially in their girls’ – education, building a new home and building their self-confidence and skills as artisans and business women. A social audit was recently done by external partners to objectively see the impact of the initiative on the artisans living situations. The audit showed that since the initiative started in 2013, there has been strong positive improvements in the artisans’ lives. Through the initiative the female artisans have gained a consistent income, and the social audit shows that they have chosen to invest it in:
- Education for their children (7 out of 10 women invest in better schooling)
- Better food
- Lifestyle improvements (here mobility is important, many choose to save for a bicycle/moped)
- Savings: More women have savings, and also gained knowledge on how to open a bank account.
The tutorials were released on International Women’s Day on March 8th 2017.